Elgiganten
Here you can read about our Elgiganten case.
Purpose:
The campaign's goal was to communicate at eye level with the target group, and make the ease of use of the TP-Link Deco Mesh wi-fi system visible in the private home.
Solution:
Based on a number of criteria and goals for communication, Egmont Social People selected Stephanie Fisker as the right match that fell in line with the brand's values, goals and communication ensuring high-quality content.
In the same campaign, we activated ALT.dk with a blog-like track where an expert gave good advice and suggestions for where the TP-Link Deco Mesh wi-fi system could be placed. Stephanie Fisker was incorporated and told about the challenges you typically experience as a private consumer in connection with setting up and using wi-fi systems.
The solution was to activate five channels in a cross media solution:
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Stephanie Fiskers Instagram
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Online advertorial - blog-like article on ALT.dk
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Everything for the ladies' Facebook page
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Everything for the ladies' Instagram profile
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Mentioned in 4 x Everything for the ladies' newsletters
Result:
Influencer:
Impression: 320,610
Reach: 291,948
Everything for the ladies:
Impressions: 80.904
Reach: 60,395
