Here you can read about our Elgiganten case.


The campaign's goal was to communicate at eye level with the target group, and make the ease of use of the TP-Link Deco Mesh wi-fi system visible in the private home.


Based on a number of criteria and goals for communication, Egmont Social People selected Stephanie Fisker as the right match that fell in line with the brand's values, goals and communication ensuring high-quality content.

​In the same campaign, we activated ALT.dk with a blog-like track where an expert gave good advice and suggestions for where the TP-Link Deco Mesh wi-fi system could be placed. Stephanie Fisker was incorporated and told about the challenges you typically experience as a private consumer in connection with setting up and using wi-fi systems.

The solution was to activate five channels in a cross media solution:

  • Stephanie Fiskers Instagram

  • Online advertorial - blog-like article on ALT.dk

  • Everything for the ladies' Facebook page

  • Everything for the ladies' Instagram profile

  • Mentioned in 4 x Everything for the ladies' newsletters



Impression: 320,610

Reach: 291,948

Everything for the ladies:

Impressions: 80.904

Reach: 60,395