Videokoncept - Euroman
The purpose of the campaign was to strengthen Garmin's presence in the bicycle/mountain bike category.
Including increasing the qualified knowledge and commitment to the brand and creating a stronger commitment and loyalty in the target group.
We equipped Denmark's best mouintain biker, Frederik Leth, with Garmin equipment and followed him in the Enduro World Series.
This resulted in some very unique footage, where Garmin's camera and bicycle equipment played a key role in the developed content.
See case film.