Generel specifications - Print

Practical information about advertising in Story House Egmont’s magazines and weekly magazines.

Submission of advertisements

Advertisements that are to be printed in Egmont’s magazines must be submitted in PDF format and delivered to us through our advert portal, Simple AD:

Key requirements for ads:

The advert must be made in PDF version 1.4.
Image resolution must be at least 300 dpi in print size.
If the advert contains spot colours or Pantone, they will be automatically converted to CMYK.
Black text smaller than 24 pt font must be pure black.
If the advert contains a QR code, this must be made in pure black.
Layers in the PDF document are not permitted.
All types must be included.
Conversion from RGB to CMYK must be done using ISOcoated_v2_300_eci.icc.
The advert must be delivered with corner markings and 5 mm crop markings.
All text as well as elements important to the image must be positioned at least 10 mm inside of the cropped format.

For double-page advertisements in perfect-bound magazines

If an image spreads across the middle of two pages, image shift of approximately 2.5 mm (and 5 mm if the advert is positioned on page 2-3) on each side of the spine must be accounted for.

Ghent Workgroup, which maintains the magazine advert specifications, has a long list of descriptions and help files that make it easier to make good PDF documents. All information can be found and downloaded on We strongly recommend that you download the settings files that match your programs - typically a job option for InDesign. This will ensure that by far the majority of the above requirements for a PDF advert are automatically met. It is important that you first ensure that you have installed the icc profile, ISOcoated_v2_300_eci.icc for CMYK conversion.
You can download a package here containing standard profiles from eci - including ISOcoated_v2_300_eci.icc.

IMPORTANT! All text in advertisements for RUM International publications must be in English.

In danish


TitleFull pageDouble pageHalf page horizontalHalf page vertical
ALT for damerne208x278416x278102x278208x139
ALT Interiør225x298450x298107,5 x 298225x149
Anders And170x260340x260
Euroman225x298450x298107,5 x 298225x149
Eurowoman225x298450x298107,5 x 298225x149
Fit Living208x278416x278102x278208x139
gastro225x298450x298107,5 x 298225x149
Goal225x298450x298107,5 x 298225x149
Hendes Verden208x278416x278102x278208x139
Her & Nu208x278416x278102x278208x139
Hjemmets bedste MAD208x278416x278102x278208x139
Olivia225x298450x298107,5 x 298225x149
RUM225x298450x298107,5 x 298225x149
Vores Børn208x278416x278102x278208x139