Cross Media kampagne


Increase awareness of the new Huawei P20 smartphone by creating experiences, exploring, inspiring, and increasing creativity towards the target group focusing on the camera.

The campaign was to be run through a medium and Influencers, which matches the target group and the desired profile focusing on the creative angle.


Based on the photograph and the stories that follow, we developed a campaign on Euroman, where we activated Huawei's own influencer Christoper and drove the content through Egmont Publishing's channels. See case film


See case video