To position Knorr's products and increase awareness of Knorr's 100% natural product line in the target group.
The campaign's keyword should be credible content that makes the user react, move values and attitudes in relation to the Knorr brand and new organic product line.
Development of a content universe that aims to inspire and think the Knorr brand into daily cooking through valuable tips and tricks. The focal point was a content universe where Knorr and ALT.dk's own recipes where placed under the tag # mad / knorr on alt.dk.
In addition, we developed a native and awareness campaign, which was distributed through the following traffic channels:
Facebook - newsletters - advertorials - Contests - text blocks.
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