To position Knorr's products and increase awareness of Knorr's 100% natural product line in the target group.

The campaign's keyword should be credible content that makes the user react, move values ​​and attitudes in relation to the Knorr brand and new organic product line.


Development of a content universe that aims to inspire and think the Knorr brand into daily cooking through valuable tips and tricks. The focal point was a content universe where Knorr and's own recipes where placed under the tag # mad / knorr on

In addition, we developed a native and awareness campaign, which was distributed through the following traffic channels:

Facebook - newsletters - advertorials - Contests - text blocks.


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