Guidelines for advertorials
All advertorials and advertisements which can be mistaken for editorial content must be clearly labelled with the word "ANNONCE". In this context, the term “clearly” means using capital letters and bold text of a sufficiently large font size.
On right-hand pages, the labelling must be located at the top right-hand corner, and on left-hand pages the labelling must be placed at the top left-hand corner of the advertisement.
Double pages must be marked with the word ANNONCE on both the right-hand and the left-hand page.
Story House Egmont A/S reserves the right to add the word ANNONCE to advertisements that can be mistaken for editorial content. If the ANNONCE labelling is not clear on an advertisement, Story House Egmont A/S reserves the right to change the font.