In collaboration with influencer Susan Milo, Unique Social developed a concept focusing on Susan's 'daily routines'. These routines formed the basis of a hero film. The film was divided into five shorter films adapted to the IG reels format, which focused on different routines in Susan's everyday life, and how Garmin Venu sq contributes positively to the completion of the daily routines through a natural and believable narrative in sound and images.
The campaign was across several media, and therefore several channels were integrated into the solution:
5 instagram Reels and 1 Instagram post on @susanmilo
5 instagram Reels on @altfordamerne
5 instagram Reels on @euroman_dk
6 instagram posts @susanmilo
14 x instagram stories @susanmilo
14 instagram stories @susanmilo