The overall purpose of the campaign was to create qualified awareness of Georg Jensen and their new jewelry launch with designer Nanna Ditzel.
Georg Jensen would like to focus on a relatively exclusive target group through a person who has great taste and who daily inspires her followers in the best way.
Content creation in collaboration with Eurowoman's Senior Fashion Director Barbara Gullstein.
Prior to the campaign, Barbara gained in-depth knowledge of Georg Jensen and designer Nanna Ditzel, where she was given the opportunity to interpret and communicate the jewelry in her very own way.
Barbara used her sharp visual eye and knowledge of her followers, where she created aesthetically beautiful content that she used on her own channel. Georg Jensen also used Barbara's content on their own channels to create recognizability and synergy.