Tise is a brand new online platform for buying and selling secondhand items in Denmark. Therefore the task we were set out to do was to create brand awareness to Tise and through personal recommendations and storytelling communicate the USP’s of Tise to the target audience.
The influencers Pernille Rosenkilde, Melissa Benntsen, Flame Faire and Geggo were chosen to create a lot of different activities throughout a period of 6 months. They each told personal stories and created hype to Tise, all resulting in their items were sold out in a very short time. Focus was to be personal and to create meaningful and fun content that the audience found entertaining and interesting.