Here you can read about our Tanqueray case.
To create greater awareness of Tanqueray's products Tanqueray No. TEN and Tanqueray Flor de Sevilla, and inspire the target group to create festive cocktails at home.
Due to COVID-19 we can not meet physically as we usually do for this year's Christmas lunches and New Year's Eve. Therefore, we created a collaboration between Eurowoman and Tanqueray in an online format 'Cocktail Class'. Hostess Pernille Rosenkilde invited influencers Virgil Nicholas and Christel Pixi to teach her how to make their favorite cocktails. The cocktails were easy to mix for the target audience so they could easily impress their guests. Cocktail Class was made as a 2x film integrated in an advertorial and shared on both the influencers' and Eurowoman's social media.