Cross Media kampagne


In connection with the SS18 collection, Lacoste wanted increased focus on the product's yield in an occasion-based context.

The keywords, in brief, focused on fashion, image, and high production quality.


Through Euroman's Fashion Director Frederik Lentx Andersen, we developed seven stories that tell how Lacoste can be used in different situations and occasions during a week.


Stories on Frederik's profile achieved a reach of over 30,000. In a fashion interested and relevant target group.

In addition, the story was activated through digital advertorials on

Total reach for the campaign = 35,000

Average time spend: 02:06