Magasin du Nord

PURPOSE:

In connection with the opening of Magasin in Aalborg, Magasin wanted to draw attention to their presence through a content collaboration where they praised Aalborg as a city of international class in culture, fashion and lifestyle.

The aim was to draw attention to the opening while being the sender of what Aalborg can offer as a city & thereby strengthen the perception of Aalborg and inspiring our target group through credible and relevant content.

SOLUTION:

The result was a 124-page Cityguide produced by Egmont Creative.

The magazine was distributed with Euroman and Eurowoman, as well as in Magasin Aalborg.

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RESULTS / TESTIMONIAL:

The goal was for us to draw attention to the opening while at the same time being the sender of what Aalborg can offer as a city & thereby strengthen the perception of Aalborg and to inspire our target group through credible and relevant content.

"The collaboration with Euroman & Eurowoman meant that we succeeded in communicating to our customers through editorial content, we increased our loyalty to Aalborg and thereby strengthened Magasin Aalborg's brand position in the target group. ” -

Britta Luplau, Brand Manager, Magazine