Across industries and worlds, there is one goal that is easy to translate: to excel.
Rolex has been synonymous with the great achievement for generations and wanted through this campaign to pay tribute to exceptional women and their amazing moves through value-based communication.
We developed a native universe (tag site) on alt.dk under the theme "Women you must know", where alt.dk produced articles that focused on strong Danish women.
The main message was that to achieve that perfection is no longer an ideal. Life is crooked and never mate right, and these women know it.
7 x Rolex advertorials
20+ articles about Danish women
IG post = 7
Facebook post = 77
Total number of pageviews on tag site = 1,000,000 +
Total Social reach = 2,500,000+
Avg timespend = 3.50 +
Total Banner impressions = 2,600,000+
Avg CTR desktop 0.5%